Fresh (BE) 2016

Interior design for Fresh, a store based in downtown Brussels that features a selection of sneakers, clothing and accessories. Established in 2007, formerly as "Fresh Kicks", the store has increasingly built its reputation in Brussels' streetwear landscape.

The shop has been designed to reflect a clean and elegant urban aesthetic, by juxtaposing raw materials with designs and products all originating from Sylvain Willenz Design Office. The shop has been refurnished with a completly new granito floor, modular and movable concrete blocks and emblematic products from Sylvain Willenz, such as TORCH, BRACKETS INCLUDED and DUSK. A central concrete island in the middle of the shop features leather cushions. The fitting room houses ALAKA hooks, SHADOW mirror, PROFILE Bench and a curtain made from RAZZLE DAZZLE textile. 

Rue du Midi, 57
1000 Brussels Belgium
Visit the store's website here


Fresh (BE)


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